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Home of Purple Patch Marketing’s latest musings and ramblings about all things digital and marketing related …

6:59 PM 6:59 PM

Why Your Tourism Business Should Not Abandon Facebook in 2015

2017-06-13T20:47:02+00:00 By |Blog, Facebook Marketing, Online Marketing Tips, Social Media|

Why 2015 Is Not the Year for Tourism Businesses to Abandon Facebook I’m sure you’ve seen the stats and the scaremongering. Back in 2011, Facebook marketing guru, Mari Smith, wrote on Social Media Examiner that “some studies show that a whopping 90% of users don’t return to a fan page once they click the like button”. Last year, there was a Social@Ogilvy study of over 100 brand pages, saying that on average, 6% of fans saw any organic posts and for brands with over 500,000 fans, this number was as low as 2%. […]

8:01 PM 8:01 PM

[2-PART SERIES] 13 Sure-Fire Tips For Tourism Operators Who Want To Gain Recognition As A Local Authority And Increase Their Website Visits, Leads and Bookings In A Matter Of Days

2017-06-13T20:47:02+00:00 By |Content Marketing, Copywriting, Online Marketing Tips, SEO Copywriting|

[2-PART SERIES] 13 Sure-Fire Tips For Tourism Operators Who Want To Gain Recognition As A Local Authority And Increase Their Website Visits, Leads and Bookings In A Matter Of Days This post is the second in a two-part series, to help you write content and copy for your tourism website that will get you more visits and leads … and bookings! This post and the previous one are designed to be read in conjunction, so if you missed Part One, you might want to read this first. If you’re already up-to-date, then read on! […]

7:53 PM 7:53 PM

[2-PART SERIES] 7 Easy Copywriting Tips For Tourism Websites

2017-06-13T20:47:02+00:00 By |Content Marketing, Copywriting, Keyword Research, Online Marketing Tips, SEO Copywriting|

[2-PART SERIES] 7 Easy Copywriting Tips To Help You Get More Visits To Your Tourism Website Are you thinking “what is copywriting?” Or, “Isn’t copywriting related to not taking other people’s work and sharing it as my own?” First, what it is not. […]

5:01 PM 5:01 PM

5 Reasons Why I Am Starting This Online Marketing Blog

2017-06-13T20:47:03+00:00 By |Blog, Online Marketing Tips|

5 Reasons Why I Am Starting This Online Marketing Blog … And Why Your Small Business Should Start One, Too   Napoleon Hill, author of Think And Grow Rich, one of the all-time greatest motivational business books, once said: ‘Procrastination is the bad habit of putting off until the day after tomorrow, what should have been done the day before yesterday.’ This blog should have been started many months ago. But, it wasn’t. Do you want to know why? Fear. […]

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